La Luciérnaga, the “glow-worm”, certainly shines among DVD stores. Located in Lavapiés, the non-profit cooperative shares many of the philosophies of its barrio. Opened in 2005 by four young and non-economically motivated cinephiles, it offers over 1,300 film titles, and is working on expanding a book-lending library. The store supports young filmmakers who enter into the “copyleft” policy, whereby they agree to copies being made of their film free of charge in return for public exposure of their work. Keep an eye out for their free film cycles and mini-festivals.